OVERVIEW
OroCRM, works on the paradigms of managing customer relations for a company. Customer Relationship Management usually means how much a company knows about their customers. This also includes anticipation of future needs and demands of their customers. OroCRM covers both marketing and sales CRM tools that will help their customers in taking their businesses towards the path of success. OroCRM enables complete control to the business owner to manage their customers as per their choice. They offer a specialized interface that can be used very easily. With the help of these interface services, one can manage all their accounts, and interactions with customers and view all of their information in one place itself. In addition to all these facilities, OroCRM ensures that all the data gets automatically synced and all the profiles of the customers get updated from time to time. It has this special feature of merging all the accounts so that it becomes easily accessible and eliminates the problems of handling multiple accounts at one time. OroCRM also captures and nurtures various prospects for the sales process. And tracks the progress of those sales over time.
ABOUT
The need for OroCRM lies in the fact that every company needs to understand their customers on a better note, for them to provide their customers with better products and services in the future. Customer Relationship Management is the service provided to business owners that helps them in maintaining better relations with their customers. Their speciality is to help businesses boost their sales, optimize their marketing strategies and increase the satisfaction of their customers, by providing them services they need.
To maintain the high standards of demand OroCRM has many tools that they offer to business owners. These tools include; Management of accounts and contacts, Management of leads and opportunities, Full dimensional view of the customer, Dashboards of sales and marketing performances, Analyzing and reporting, Whole RFM analysis, Tools for productivity and workflows and Integrating with many 3rd-party platforms. All these tools help in boosting the interface between business owners and their customers.
These tools work on different aspects of customer relations and help in enhancing the services for better use for their customers. The areas that they cover to start from the management of the customer’s accounts and contacts, syncing them all together with providing necessary information. It then leads to assessing various leads and sales prospects for the companies that would benefit both the company and their customers. In addition to these services OroCRM also provides the facility of looking at things from the point of view of a customer, it records all the various customer interactions and tracks every action across multiple touchpoints like B2B and B2C stores, POS systems, email campaigns and social channels. In simple words, it gives a 360-degree holistic view of the customers. With these extraordinary tools and services, OroCRM stands out from all the other CRM services that are there and stands as a tough competition with some advanced features for linking up the businesses with their customers to help them serve with better quality in present as well as in future.
COMPANY SERVICES
OroCRM focuses on businesses and helps them in building stronger customer relationships, they do so with the help of their marketing and sales strategies as well as tools.
- Management of Accounts and Contacts
This feature or tool of OroCRM gives the business owner full control over the techniques on how to manage customers. They have a specially built interface system that can be easily used for managing customer interactions, and customer accounts and viewing the information concerning the customers all in one place.
- Management of Leads and Opportunities
To manage the track of sales and to ensure that they are at the right pace OroCRM offers this tool. This tool captures various leads that might help to nurture prospects of the future with the help of marketing and sales strategies that are devised keeping the present and future in mind. The information provided is detailed and covers all the stages of sales as well as management for the company.
- Dashboards for Sales and Marketing performance
The dashboard is a special feature that helps in driving actions strategically that gives the business owner an insight into the performance as well as the various KPIs of their business. These marketing and sales dashboards record and tabulate the performance graphs and segment them into many parts such as campaigns, email marketing conversions and many more.
This feature of OroCRM is the key feature which makes them different from all the other CRM platforms, as this reporting engine helps in gaining unparalleled insights into one’s business and helps in highlighting the stronger and weaker points of the same business. This helps in tabulating the progress and accordingly devising strategies for the future.
Recency, Frequency and Monetary Analysis, this CRM tool is the first choice of marketing teams. The tool helps in identifying quantitatively who the top customers are, this result is based on the recency of their purchases. In addition to that, it also depends on the frequency of their purchases and how much their spending limit is. This information can be used later in creating STP models for the business in the coming future for the benefit of the company.
- Productivity and Workflows
To ensure effective organizational functioning, this tool is usually used for creating multiple workflows. In addition to this, the tool also helps in managing specific areas such as sales, marketing activities, processes and much more. The integration of hangout features helps in tracking and uploading contacts, emails and calendar events, enhancing the productivity of an organization. This tool has also made it easy to communicate with the customers and discuss the prospects of their and the organization’s future.
Pros and Cons
Pros-
The OroCRM services can be accessed by anyone, organizations can easily get their hands on these tools and can use them in building better clientele.
- Effective and productive for both the organization and their customers.
The tools offered are both effective and productive, they help organizations to reach their customers effectively.
- Services are proactive and efficient.
As all the work includes reporting and analyzing the services are proactive and do not take a lot of time for either of the parties.
Cons-
The fee for accessing the CRM tools is not something everyone can afford, hence it might be that one obstacle that halts the organization from getting to know their customer better.
This added feature enables the organization to customize its CRM tools which can generate glitches and technical issues.
CONCLUSION
OroCRM offers effective and efficient services when it comes to building relationships between organizations and their customers. Their CRM tools are advanced and are subject to updates in the coming future. CRM tools help organizations in understanding their customers better and enable them to serve their customers with better services in the future. With its focus on sales and marketing OroCRM is also making progress in advancing the profit aspects of the company. Hence, OroCRM is the best option in the market, for all organizations if they wish to prosper and manage their Customer relationships.