Overview:
Bridg CRM delivers accessible data and helps you build out accurate, to-the-point, unified, secure & privacy-safe profiles along with SKU-level purchase behavior and about 300+ enriching demographic data, socioeconomic, and lifestyle attributes for all of your unknown customers. It provides you with the opportunity to target or attract your customers by engaging them. With Bridg CRM, your credit and debit cards turn into loyalty cards. Loyalty tactics, when authorized, can allow all your customers to use this feature, which enables brick-and-mortar retailers, businesses, and CPG brands to benefit from the rich insights and certain marketing abilities, and more specifically, the closed-loop measurement, as digital brands. Industries from all sectors—from restaurants, retail, e-commerce, and grocery to several convenience stores, cinema exhibitors, and many CPG partners—can utilize this application, Bridg CRM, to identify, understand, and engage their unknown in-store customers. Bridg CRM software is specifically built for restaurant and industry professionals like retail marketers to optimally organize, analyze, and also segment their customer data so that they can better understand their market and customer base and can use that information for marketing, thereby driving their business growth. Bridg CRM features profile enrichment, a unified customer view or perspective, segment builder, expert and professionally defined segments, easy transaction-to-profile matching, and daily routine lifecycle insights.
About us:
Bridg is an innovative cloud-based enterprise SaaS data infrastructure company that is specifically designed to make customer data easily accessible and actionable for several brick-and-mortar businesses and many CPG brands. The unique ability of this CRM is to identify, get to know, and easily engage unknown in-store customers. It makes your business and brand customer-friendly through its numerous features. Bridg’s CDP was created to help your business, organizations, and entrepreneurs solve the anonymous, known, or unknown in-store customer challenges that they have while getting leads and dealing with their customers. It assists you in identifying the actual individual, or user, behind in-store transactions and then creating longitudinal, privacy-safe, secure, and easily accessible customer profiles. That business can power targets. You can run personalized advertising across multiple online channels. As a result, you will have endless new opportunities to understand and easily engage with your unknown customers. Bridg can easily integrate with or supplement existing marketing technologies and applications, including many other customer data platforms, to provide you with a single, trustworthy source of information on all of your old and new customers, loyal and non-loyal.
Bridg CRM provides intelligent customer segments that are entirely based on lifecycle, as well as in-depth analysis and reporting of your user or customer behavior. It allows you to have reports on daily business overview, task overview, frequency/sales, and conversion insights. Bridg CRM helps you identify and recognize your pre-existing and new customers. It leverages your Point of Sale (POS) information and Bridg CRM's market-leading offline identity resolution capabilities and features to identify unknown individual customers behind your in-store purchases. You can learn a lot about customers using the insights provided by Bridg CRM's customer behavior feature. With unified, secure & privacy-safe profiles of new and unknown (and pre-existing) customers, you have full access to SKU-level purchases and order history, along with 100s of attributes for analysis. With Bridg CRM's hyper-personalized marketing feature, you can easily target your preferred or selected users. You can use its intuitive UI to create new audiences based on the overall observed purchase behavior, demographic data, socioeconomic information, and many other special interest attributes; afterward, you can distribute that data and information to your platform of choice for your omnichannel activation. With Bridg CRM, you can also measure the impact of your sales. With its measurement and media efficiency, you can do that with just a few clicks.
Company’s Services:
Accounting, CRM, and sales dashboards and reports, document management, email integration, email marketing, and SMS marketing, marketing analytics, performance management, product databases, customer databases, workflow management, dashboards, interaction tracking, customization, access monitoring, and sales dashboards and reports are among the features provided by Bridg CRM.
There are several services and features that Bridg CRM offers that fall into the following categories:
With this, you won't have to rely on expensive loyalty programs, as it does everything from identifying your unknown customers to providing you the full picture resolution of your pre-existing and existing customers using offline invitations. It helps you to enhance your customer service and engagement, and it also increases their lifetime value.
This CRM application and its feature tools ingest offline data (point-of-sale transaction data) along with online data, which includes loyalty and rewards, e-commerce information, and mobile and email addresses. It utilizes the accessed information and a proprietary census of offline identity histories to identify several unknown customers with almost industry-leading accuracy levels.
It also matches the transactions of a single customer when they use different payment methods and transaction cards for purchases on the online and in-store channels. It unifies disparate information silos to create a 360-degree perspective of your customers.
- Understand your customers
It enables you to identify your customers using Bridg CRM's custom, unified, secure privacy-safe profiles. It then empowers your business and sales with unlimited segmentation, investigative data, and a few modeling opportunities for both—past and future customer behavior.
It perfectly leverages the standard, predefined core real-time insights dashboards that inform you of your customer's behavior, then utilizes preferred BI tools along with SQL for advanced analytics.
It uncovers timely insights and observations and then increases the breadth of your targetable and preferred audience. provides you with an in-depth understanding of your customers' orders and purchase behavior—with regular and ongoing transaction updates.
It is the secret tool used by many well-known brick-and-mortar retailers, restaurants, businesses, and CPG brands throughout the United States. This tool completely transforms your understanding and knowledge of who buys and doesn't buy from you. Using that knowledge, you can easily market your products and services to a personalized audience.
Pros
Bridg CRM has the following advantages:
- The Bridg CRM application is quite helpful, its loyalty tactics are a game changer. You can use it to get real-time and rich insights and you can also optimize this tool to target and market your services to a selected number of audiences.
- Bridg CRM includes many advanced tools that help you better understand your customers and provide all of your known customers' pre-existing data. The predefined standard dashboards that tell you about customer behavior are also quite insightful.
Cons:
There are the following disadvantages of Bridg CRM:
- The Bridg CRM application software consists of many tools and features that help your business and company to stand out in the market, however, some of its features are quite complicated to understand and work with. If you are a beginner or new to this you won't be able to use this application to its full extent.
- Bridg CRM has all the features, tools, and qualities that you need to uplift your business. There are no such negative aspects of this CRM.
Conclusion:
Bridg CRM is a complete cloud-based system solution designed for enterprises and businesses such as restaurants and e-commerce stores. It creates every customer's unique identification data. It saves you a lot of time by compiling all the customer data and information from—POS, email marketing, and ordering systems into one single data source. Accounting, CRM & Sales Dashboards, CRM & Sales Reports, Document Management, Email Integration, Email Marketing & SMS Marketing, Marketing Analytics, Performance Management, Product Databases, Customer Databases, Workflow Management, Dashboard, Interaction Tracking, Customization, Access Monitoring, and Sales Dashboards & Reports are some of the features it offers. It is specifically created for brick-and-mortar stores and CPG companies. Using POS attribution and other closed-loop measurements, you can instantly see the impact or effect of your marketing on sales and conversions. You can also view new opportunities and optimize them. Bridg CRM also allows you to enable all the possible brick-and-mortar retailers and businesses. It helps you identify millions of pre-existing and new unknown customers and their SKU-level order histories.