Overview
EspoCRM is a versatile and highly trusted customer relationship management company. The company started its operation as a normal CRM solutions provider that would customise its tools as per the client's needs. At present, their free and open-source CRM software, EspoCRM is the highlight of their sales. They made the shift to this free platform to promote business management solutions for all kinds of businesses. EspoCRM tends to be one of the biggest competitors for even the costly and famous CRM platforms. Multiple big companies are using EspoCRM as their primary customer management platform. The best thing about this platform is that the open-source code makes it easily modifiable. Various services offered by EspoCRM help in making their clients get better sales and manage all their customers. Most small businesses do not have enough capital to subscribe to costly CRM software. EspoCRM thus makes it easier for such clients to get the required services just for free.
About EspoCRM
EspoCRM is the subsidiary of Letrium LTD which is a company based in Ukraine. The mother company was founded in the year 2011 by three friends who had been in this field. Initially, the company was offering CRM software that was paid for and customised according to every client's needs. The company was functioning smoothly for a long time and the business outcome was great as well. But the problems that the founders accounted for were related to how much the clients were willing to spend. The idea of creating an open-source CRM platform came in a meeting with one of the founders, Oleksii Avramenko. The idea was to create a CRM platform that was free to use and easily customizable. This would be helpful for a lot of small and medium businesses. To ensure proper management of the platform, the project was divided in two. One part started working on research related to the market requirements and the UI UX designs needed. The other part was the technical one that created a customizable code for the CRM system. Both these teams worked together to successfully launch EspoCRM in 2014. Today, EspoCRM is one of the few CRM platforms that put customers at the centre of the business. Moreover, EspoCRM is a customer relationship management platform that promotes the enhancement of sales and keeps the customers happy. Another perk of using EspoCRM is that it automates business processes and helps to make sure that the clients stay efficient. Conclusively, EspoCRM comes out as a package that works to promote easier business for the clients and also improves their customer relations. This company has become one of the biggest CRM platforms in the world today with over 50,000 clients. Clients have gotten their faith in this company and tend to recommend this platform to others as well. It has certainly helped EspoCRM to grow a lot.
What are the services offered by EspoCRM?
As mentioned earlier, EspoCRM is open-source and free for all platforms that provide services that are completely client oriented. Some of the flagship services that this company offers are:
EspoCRM offers a very large database to the clients which can be used as a base to generate leads. Since the software is open source, clients can add their filters. These filters help in getting the leads with the most potential. After the clients get leads for their business, EspoCRM assigns contact heads and assignments to the sales team. This way, all the leads are approached efficiently and the sales improve drastically. All the accounts used in the database are taken from the central B2B model. The sales management system offered by EspoCRM is very easy to use and highly efficient.
Every business has to manage its emails and calendars to stay up to date with all the tasks. The tasks need not be related to the sales. EspoCRM helps to provide a software solution where the leads are assigned as contacts on the dashboard. Now, the automated sales management system approaches the leads with emails and business proposals. The system keeps taking follow-ups from the leads on the emails to help improve the sales conversions. All the important meetings and other tasks are automatically added to the dashboard calendar. This way, all the tasks are efficiently managed.
This does not mean just the engagement related to social media platforms. EspoCRM offers to keep a record of all the sales and business management activities. It helps the management team of the client to be updated about all the sales processes and how their company is engaging with the leads. Moreover, the team can even keep a tab on the processes using the following button. This sends alerts related to all the actions taken on the concerned tab.
- Customer Support and Inventory Management
EspoCRM offers automated inventory management which helps to keep the business outcome smooth. The software automatically places an order for the stock that is depleting and keeps a tab on the least-selling services. Also, the prices are updated based on the cost to the client and profit margins. This keeps the whole inventory management smooth. EspoCRM also offers customer support where clients' existing customers can raise queries or complaints that are automatically alerted to the management. This way, clients can keep a tab on the requirement and complaint addressing related to their customers.
Pros and Cons
- The biggest benefit of using EspoCRM is that it is free for use and an open source platform. This makes the software easily customizable and use according to the business needs.
- The software support provided by EspoCRM aims to promote customers at the center of the business tactic.
- It is an easy-to-use sales management system that can be used after proper filters are added by the technical team.
- There are over 50,000 companies that have their trust in this platform. This means that it is a highly useful and efficient sales management software.
- All kinds of businesses can make use of this platform no matter what their size.
- Since the software is open source and requires customization, a lot of times it may not be easy to use for the non-technical staff.
- Open source also means that there may be chances that the data can be stolen by hackers.
Conclusion
A lot of small and medium-sized businesses are rising globally as social media is helping them grow. Social media has been a bearer of e-commerce as well, but there are slight issues with this as well. Now, every business requires proper sales strategy and management to get the best outcomes and keep growing. There are lots of businesses that are ready to pay a hefty amount to famous CRM platforms to get their sales game improved. But then there are others as well that do not want to spend so much. For all such businesses and others as well, EspoCRM offers the best services. The company offers complete sales automation and easy customer relationship management and that too at the client's terms. The open-source software is easily customizable and efficient for the clients. EspoCRM happens to offer the best services to its clients and is thus a great option.