Overview:
EspoCRM is a leading portal that aids other businesses in their process of growth. Ever since the rise of social media and access to information, self-employment has risen by leaps and bounds. With that being said, the world has seen a lot of new businesses coming up. These businesses range from large-scale conglomerates to small-scale family or individually-owned businesses. Large-scale businesses have all the required resources to market themselves thanks to their humongous capital. But these days, there is a plethora of software out there to help small-scale businesses market themselves at low costs. Several companies help business owners market their work. It can be done without having to become a marketing guru or get a degree in the subject. One such company is EspoCRM which offers cutting-edge tools to build and manage customer relationships. CRM stands for Customer Relationship Management and is a powerful tool. With affordable plans and easy-to-use features. EspoCRM has been helping businesses maximize their revenue for a long time.
About EspoCRM:
EspoCRM likes to describe itself as an online application that helps users to build company relationships. Their specialization lies in customer relationship management, however. It helps users to enter, evaluate and view their business relationships. These relationships can be of any type ranging from customers, and partners to market counterparts. It helps the business to build and maintain its relationships in the market, regardless of the type. EspoCRM provides an intuitive and unified interface that is easy to use for newbies as well. It helps keep track of companies, people, leads, and projects. Using EspoCRM helps regulate the workflow of the business. This results in increased efficiency and maximized profits. The main goal of Espo CRM is to help businesses realize their full potential and maximize revenue. EspoCRM had its first release eight years ago and has been growing since. With over fifty thousand customers, EspoCRM has an impressive track record. Their services are availed by businesses from one hundred and sixty-eight countries worldwide. Due to the versatility of EspoCRM, it can be used in several diverse fields. Some of these include E-commerce, wholesale and retail marketing, education, travel and tourism, real estate, manufacturing, etc. EspoCRM is the perfect tool to empower any business toward international success. EspoCRM is backed by several testimonies from satisfied customers. These testimonies talk about skyrocketing ales, exceptional customer service experiences, transformed marketing strategies, etc. after using EspoCRM. It is very easy to use and user-friendly for those who aren't as comfortable with technology. EspoCRM offers cloud-hosted solutions with an on-premise approach. Users can explore and pick and choose the right solutions for their business. EspoCRM’s unified platform can take any business to the next level. New users can sign up for demo services to gauge how EspoCRM can be useful for their business. The benefits of using EspoCRM are exponential.
Company Services:
- Sales Automation: includes following leads, opportunities, accounts, and contacts important to the business.
- Leads: This tool helps in hunting and following leads. It further helps in converting said leads into lucrative opportunities.
- Opportunities: these refer to the potential sales to maintain customer relations.
- Accounts: EspoCRM uses a B2B model for each account as a central record.
- Contacts: it helps create contacts relating to multiple accounts with specific relationships or roles in the business.
- Social: this tool is further divided into activity stream and follows button.
- Activity Stream: it is a feed that shows updates and changes to the following records.
- Follow Button: it enables users to use follow any record of choice. The records created by any user or the ones assigned to them are automatically followed.
- Customer Support: it helps keep records of cases, customer portals, knowledge base, and the email-to-case for the business.
- Inventory Management: it includes management of products, sales orders, invoices, as well as quotes needed by the business.
- Workflows: this tool is very beneficial for revenue maximization and is broken down into two categories.
- Business Process Management: this tool can help a business in modelling and automation its business processes.
- Workflow: This system consists of multiple actions like sending an email, updating records, creating notifications, etc. These can be triggered when needed conditions are met.
- Customization: it helps with layout management, label management, and entity management.
- Layout Manager; it helps in changing layouts in case of list and detail views.
- Label Manager: refers to the facility of customizable application labels.
- Entity Manager: it helps businesses in creating personalized entities, relationships as well as fields.
- Marketing Automation: it is used for campaigns, mass email marketing, and target lists.
- Campaigns: it helps in regulating marketing initiatives. These include newsletters, emails, advertisements, television campaigns, etc.
- Mass email Marketing: this tool is used to keep the effectiveness of email marketing in check. It helps in configuring bulk email sending when a large clientele is involved.
- Target lists: these are created on basis of different criteria. These criteria can range from age group and industry to marital status and interests.
- Administration: it includes services like data import, teams, roles, etc.
- Data Import: it is used in transferring information into the CRM instance from any external source.
- Teams: Each team in EspoCRM is assigned a security role that can control the access of the members. These security roles can be used to access customer information and other necessary data.
- Roles: these are used as a means to reduce access. It limits access to business data for regular portal users only.
Pros:
- It provides advanced sales automation.
- Easy-to-use tools that reap major benefits.
- EspoCRM ensures the security of data and immediate backup in case of a mishap.
- The EspoCRM dashboard makes the organization of important business data easy.
- It also provides the option of calender management for maximum efficiency.
- Affordable services for both large and small-scale businesses.
- Demo services to get a feel of the workings of the software
- Tracks progress and help visualization of long-term business goals.
- Data and other important business information can be accessed from any corner of the world.
- Data storage on the cloud makes it easier to access and hassle-free.
- Automated marketing reduces extra efforts and maximizes profits.
Cons:
- It is way too reliant on online tools and technology.
- Reduces incentives and motivation for real-life employees.
- Takes the power of the human touch away from the art of building customer relationships.
Conclusion:
EspoCRM offers a legion of cutting-edge tools to its users. It has all the tools any business will ever need to get to the next level and establish itself in the market. It is a unified platform that is easy to use, has quick implementable tools, is customizable, enterprise-friendly, and enhances the overall productivity of the business. EspoCRM can help to keep track of the customer lifecycle which can be further analyzed to cultivate a loyal customer base for the business. It also provides a haven for all business-related sensitive information, data, and documents. Gaining access to so many easy-to-use, powerful online tools at such an affordable price is an opportunity no business owner should lose out on. The given company has penned down each tool and its respective workflow advantages that could help clients get a better insight into their functions. With a leading CRM system and varied solutions, it will become convenient for companies to look for a better lead generation technique, and come up with adaptable strategies to boost business.