Overview / Summary

CRM tools are a great way to get a handle on the many different aspects of your company. They help you stay on top of customer data, streamline sales processes, and make training new employees much simpler. However, modern CRM applications have become a bit more than your simple customer database. Nowadays, you’ll find a host of other capabilities that can simplify specific business processes across all departments. CRM software can provide a 360-degree view of prospects and customers, as well as increase sales efficiency by streamlining the sales process and automating customer communications.

Many different types of businesses can see the benefits of investing in a CRM system. A centralized database allows you to track your contacts’ data, eliminating the tedious process of making notes and keeping track on paper. You can also optimize your marketing efforts with targeted promotions, which means that you’ll get more calls and more sales. In addition to all this, a central database also provides your employees with one location to manage customer inquiries. They can also use this system to help complete customer or prospect training as efficiently as possible. Honcho CRM aims to combine sales and marketing operations. They have a seamless system that wouldn't be too expensive to run.

Main Introduction

Honcho CRM is a customer relationship management system that is cloud-based and provides users with access to sales team reports, lead management, pipeline updates, and visual deal timelines. Honcho CRM integrates with a variety of applications such as Google Calendar, Slack, Mailchimp, and FreshBooks. The CRM is available in a free version, or users are able to upgrade to the premium plan for more features. 

Users of Honcho CRM can handle their own email marketing automation by building and maintaining campaigns and implementing lead scoring. Task creation, appointment reminders, and the ability to build teams, permissions, and areas based on each user's function are all part of Honcho CRM's SFA component.

Users are able to streamline their sales processes by assigning leads to individual team members, generating forecasts, and utilizing a deal timeline for each opportunity. Sales managers can then allocate weekly meetings based on the deal forecast and visual timeline for each member of their team. Team managers can also send a weekly email update to their team about the progress of each opportunity. The lead score visualization feature allows sales teams to view sales history, compare opportunities, and understand which prospects would be best served by different marketing channels.

Forecasts are available in the deal calendar for each opportunity, suggesting which channel the sales team should be promoting. For example, if a user is following up with prospects at a slower rate, they can increase their efforts by selecting an email campaign. Other forecasting features include budget management and lead scoring. 

The deal timeline allows users to view all the opportunities received by day, week, and month broken down by status: accepted, waiting, rejected and closed out (with no further action required).

Once an opportunity is accepted, users are able to create tasks to perform for each deal. Each salesperson or team manager creates tasks such as emails, phone calls, follow ups, and helping schedule meetings with the customer. The CRM software also allows users to track their own time in a similar fashion to how businesses track employees. Tasks can be assigned with specific days and times for each member of the team.

Honcho CRM enables users to save marketing assets like brochures and allocate them to teams, territories, or enterprises. The tool can integrate with QuickBooks, allow clients to sign off on estimates, convert quotes to invoices, and generate pricing for product catalogues. 

Company Services/ Facilities

1. Email Marketing Automation

This is where your business would be getting in touch with the customers by using their email address so that they can lead them to being a potential customer. This will enable you to track the emails which will be sent as you can make sure that you are sending out the emails at specific times and days depending on the day of week and what you are doing also this will save a lot of time for you.

1. Sales CRM

This will search, track and manage customers at different levels. This is the most important part of your business as this has a very big impact on your business and the number of sales that you will be making by this if this part is not working well, it will cause a lot of problems because you don’t have enough information about your customers and how they are converting into clients.

1. Marketing Materials

It will do the same job as your email marketing, but it will depend on material that is sent out there it can be through emails, or you may send out flyers and brochures so these three works together to reach out to your customers by giving them good information. It includes assigning and tracking materials by team, territory and company. This will make sure that if you have sent a flyer to a client that you know who has seen it and keep track of the time that it's been sent. This also includes tracking response rate in the form of leads, inquiries, or sales. 

1. Products

Some of the products of Honcho CRM include, syncing to QuickBooks, creating product catalog and pricing. This helps in creating quotations for clients easily. The client can sign off on quotes and further the quote can be created to order and invoices. 

It will break down by stage and also by assigned team member, and if any one of them is slow in completing his/her task then they know who to contact and they should be able to complete it without delaying the process. 

1. Google Calendaring and Email Integration

This will help you to synchronize your calendars to Honcho CRM, make sure that your emails are sent out at the right time. You can make sure that you are reaching out to clients as much as possible by sending them emails and it will definitely work for you because most clients will check their email on a daily basis.

The Honcho CRM software is a cloud-based software built for sales teams to manage lead generation and customer engagement. The tool is connected with Salesforce by way of APIs, allowing users to import leads and create salesperson tasks, estimate requests, and track schedules.

Pros and Cons

Pros of using Honcho CRM:

1. Offline sales opportunities- The cloud-based software works with all major CRMs. It is compatible with Salesforce, Marketo, Eloqua and other CRM platforms. Honcho allows you to use your import lists from those other products.
2. Marketing Automation- Honcho offers automated mail outs to customers using Salesforce, Marketo and other tools.
3. Data- Honcho's software allows you to track important information online: it covers social media, Google Analytics, Web Analytics and things like conversion rates on your site.
4. Integration- Using a cloud-based solution means that when you have an issue with one of your clients, there's always another solution for the problem: for example, you can use a copy of the database from a backup server until the problem is resolved.

Cons of Honcho CRM:

1. Smaller companies can have trouble finding someone who is tech savvy enough to set up and run a cloud-based sales analytics and CRM system.
2. In an industry like sales, where customers don't want to be sold something by your staff, it's important that you keep things low pressure and comfortable for people buying from you. Using sales software like Honcho CRM might make it feel more uncomfortable for clients than it needs to be.
3. Just like other software and services, the trial version of Honcho comes with an expiration date after which if you don't purchase a license or subscribe to a plan — it stops working until you do so. 

Conclusion

For SMEs, Honcho is a perfect solution for managing sales activities and even customer relations. This CRM solution comes with a host of well-planned features that allow users to leverage their time, money and resources. In addition to this, it also enables them to stay on top of the game by providing opportunities for efficient business collaboration. With the number of features in place, it will help you create tasks for team members, and you can also assign deals or opportunities to each team member.

Management features such as tracking time spent on tasks allows managers to keep track of employee performance and deliver timely feedback on their progress. As Honcho CRM helps you manage both sales and customer relations, it is a promising software that provides great potential in boosting your business. This software is a cloud-based solution, which you can use on your personal computer or on the go with the help of an internet connection. Easy-to-use features like lead management and communications marketing provide users with the ability to create leads and engage new customers.

Additionally, these features help users build effective relationships in their industry by generating useful information about clients for further sales opportunities.