Overview -
Every CRM project can be described as being unique in its own domain, which comes with its set of challenges and difficulties. This premise is considered as the starting point by Ines CRM when it comes to managing a full-fledged CRM project. While the choice of the right and perfect software is crucial, the success of the project resides in the coherence and collaboration between the company processes and whether these shine properly to complicate the selected tool. Ines CRM thus has a different approach to every project determined by an interview and superficial survey of the business functions.
Ines CRM plans a 360-degree approach to the business to improve its overall performance. It depends on proper analysis of the present business performance, customisation of reports based on user and department logistics, application of data intelligence to the business to reap benefits and improvised decision-making process. Custom charts and rational theories make the task way simpler.
Introduction -
INES CRM was founded in 1999 in Lyon, as the first French entry in the commercialising of CRM and ERP online software that was seeing a slow growth in usage and relevance. Ever since then, it has managed to gather mammoth experience and worldwide recognition in the SaaS cloud-dominated world. INES CRM, today is playing a very dominant role in the contribution of thousands of SMEs and Micro enterprises in the micro-management of their customer relationships amongst others.
INES contributors are well-versed in B2B strategies and are known to provide quality advice to their clients to assist in their setting up of an efficient and robust commercial and marketing process. Their bits of help also extend to providing and improvising strategies and approaches towards the changes in the marketing environment while focussing on the steps needed to implement a change and suit better. Decision-makers are often challenged by a variety of diverse perspectives and the constantly evolving buying behaviour of their target customers which makes it inevitable for any company to rethink its strategies to complement the changing environments while attempting to seize these new commercial challenges better than its competitors. They need to think from a different standpoint so as to be able to better understand the dynamics of the market which would finally culminate in higher sales.
INES bases its sales on the creation of robust CRM solutions that are aimed at providing better customer service, conceiving better marketing strategies, empowering the sales force and following up with efficient commercial management. The plan chalked out for its clients is fastidious to detail, putting its own clientele in the centre of the CRMs commercial strategy. With the advancement of the business world coupled with intense competition, providing a 360 ° perspective of any customer relationship is crucial in order to better serve their customers while providing a comprehensive and unique experience.
Services-
- Customer relationships- A CRM has often been described as an ideal tool for fostering a greater understanding of the customer's needs and requirements. It supports rapid follow-up with the customer deals and supports and working towards creating an optimal desired relationship with the customers. INES CRM manages all these tasks very efficiently. It doesn't matter if it's a new business idea or the development of an already old one, every firm owner hopes for a partner who is equipped with a formidable tool that will help manage all of the company’s data. It is expected to go through the vast piles of unsorted data followed by efficient categorisation to support easy retrieval in times of need. The database must also be reasonably strong in terms of security to prevent the loss or theft of important data. INES CRM manages to surpass all the necessary levels of requirement. It provides a robust website for the storage of data in a secured database located in its central core. There is a firewall that is constantly updated to keep it safe from hackers.
- API- INES has a history that stretches back to 1999. However, its recent single biggest development happened with its procurement by All Efficy solutions in 2020. This proved to be a good deal for the future of the CRM as it helped bring the values of both the worlds together under one banner. It now boasts of unlimited API functionality, which has greatly augmented its ability to integrate with other applications. This has proved to be especially beneficial bringing home rich dividends as this has considerably improved their communication capabilities with each other while keeping a basic level of efficiency in its processing.
- Reports- Previously, INES lacked a proper module for the creation of detailed reports for the company. Efficy CRM has improved that facet of the software by introducing a special, robust module for the creation and planning of detailed and informative reports. These reports are planned to cover every aspect of the business functioning while aiming to help the firm better plan its future strategies based on the data regarding sales and consumer attitudes.
- Time management- The Efficy improved INES CRM supports proper and efficient management and updating of tasks. It has designed its own calendar for the purpose while supporting third-party calendars for fostering better communication within the team of professionals. The software also has an intricate system of alerts and warnings that are triggered if the tasks are not completed within the required time period. This ensures regular adherence to a schedule.
Pros-
- Proper data storage- Ines CRM has become renowned in the CRM software world for its powerful and trustful data storage platform. The data is extremely safe in its central unit while a system of improvised browsers allows for the quick retrieval of data in terms of need.
- Easy to use- The CRM software can integrate easily with any system making way for its dynamic operational abilities. It is also very easy to understand and use by professionals needing less training.
- Staff support - The software helps empower the business staff by approaching them with lucid goals to help them focus on the task at hand and not divert their resources to unnecessary departments.
Cons-
- Low flexibility - Despite providing easy integration with other systems, the software has poor flexibility. It faces bugs easily.
- More add-ons - While the set of features is robust, there is still space for extra add-ons to improve the software and make it more competitive.
Conclusion -
Thus, INES CRM is a developed software with well-planned out goals. It has a special module designed for the management and monitoring of all the commercial incentives like sales opportunities in the business.
It has become a tool that is apt for catering to different departments like sales, marketing and customer service while providing companies with a superior outlook on their customer relationships aiming to build proper relationships with regular buyers.
Some of its areas of maximum concentration include sales, better marketing planning, efficient and robust Customer Service, and all-around management of every company department. It also goes outside the work cubicle of the firm by recording and maintaining bank and Insurance liabilities, healthcare provisions to employees and many more.
Its email automation feature is a boon to bigger businesses which record a high volume of email sales regularly. It simplifies the entire process while ensuring that no email gets lost or misplaced during the entire procedure. This is very beneficial to sales while augmenting the mobility and overall efficiency of any competitive firm.