Overview -
InfoCDB is another fast-moving software in the CRM business. InfoCDB is designed with the aim of better management and simplification of the information storage facility of the users. The potential users can exploit the software systems to store, catalog, find and even share crucial and detailed information about the business with relative ease while also enjoying a reasonable amount of security in the process.
The software is special for its unique and economical pricing plans while its efficiency and robust nature make it extremely valuable for many businessmen. It is believed to be ideal for home or even small business use. This means that it fills the gap in information management software for small-scale business operations.
It is built to help improve the overall productivity and efficiency of the business operations with the benefit of its swift access to task lists and customer data. It aims at simplifying the process of information retrieval during a sales operation.
Overall it's a very simple and easy-to-implement CRM designed to cater to the needs and requirements of small-scale business operations.
Introduction -
InfoCDB is categorised as an application-owned software that owes its existence to InfoCentrality Ltd. It is a small IT company renowned for the impressive mix of skills that are honed under its roof with a never-ending drive to attempt to reach the extra mile while providing first class service to their clients. By utilising a wide variety of tools, it has made it possible to track all the customer interactions and help prepare a detailed analysis of the customer behaviour. This is integrated with the marketing strategies of the firm to better tap into the sales market and improve the revenue while meeting the development goals of the firm.
InfoCDB has its headquarters located in Banshee Bunces Ln, Reading, Berkshire, the United Kingdom. As of 2021, InfoCDB netted a net revenue of just around $5 Million.
The inspiration behind creating the software goes to the implementation of Customer, Contact or Task Management tools for better information and data management. The File store, coupled with a superior and updated Knowledge Base protected by a Password Crypt is apt to store all types of information. While the several safety features and the dedication of its about 25 focussed staff ensures the building of an Iron curtain around the stored data, the flexibility of the system guarantees providing the user with complete and lucid information about his firm in times of need. Additionally, the Knowledge Management solution furnished by the software is also commendable for home use.
The software has built its foundations on the flexibility factor and by better understanding of the scale of business operations that often have to be managed from outside the office. Hence, its robust design is made to make it accessible at any time from any given place with the sole requisite of a strong Internet connection on a device that supports its features.
Services-
- Interaction Tracking - One of the biggest challenges for any enterprise today is the tracking of customer behaviour and their interactions with the sales crew. The process becomes much more complicated especially when the relevant marketing channels continue expanding with the ever-increasing customer load. Thus, micro-managing each and every customer experience is crucial for the future of the firm. The immediate benefit of tracking the customer interactions is that it helps in the better understanding of the customer behaviour and allows companies to remain in touch with the market. The reaction of the audience upon their contact with the website, products, social channels and apps across various devices can be stored to be analysed later on to understand a particular preference. The detailed behavioural data helps get a deeper and better understanding of the audience demographics, preferences, including the favoured channels of distribution. This makes it possible to create accurate, in-depth buyer personalities while could then be followed up by developing a more relevant and robust marketing message and targeting strategy. Decades of on-field experience have taught that by the regular updating of the target customer data, one can ensure that the marketing and the sales teams have access to the most contemporary and relevant information to base the future plans on. This eradicates any sub-optimal performances by the company in any half of a fiscal year while capitalising on the recorded leads.
- Prospecting tools- InfoCDB also helps to improve the all-round productivity of the business functions of a firm to better use the data about customer preference.
It provides all the tools that are needed to complete the job in a single easy-to-use platform. The tools range from automated task management to a personalised and more flexible outbound prospecting system to power the firm forward.
- Automation of time consuming tasks-
InfoCDB aims at saving the time invested on activities related to the time by utilising a set of powerful analytics to help better track the sales outreach of businesses. This means greater focus on productivity while reducing the unnecessary wastage of effort in menial tasks. Automation of administrative and CRM tasks gives a definitive advantage to the firm. The system also provides an auto-updates feature that regularly updates the information database without any manual inputs. The recording includes the prospect’s details and journey that are based on the consumer behaviour that obeys a sequence. This makes it easier for the sales team to focus on the real issues at hand.
Pros -
- Simplification- InfoCDB's main function is the simplification of the various activities of a business organisation. The functioning can be made easier to ensure the business acts as a well-oiled unit.
- Fosters collaboration - It focuses on improving the collaboration between the colleagues while allowing newer additions into the employee pool.
- Quicker adaption- The entire system makes it easier for the firm to adapt and evolve its policies with the changing customer preference. It helps keep them relevant to the market.
Cons-
- No API- InfoCDB does not have an inbuilt API available for the users. This limits its usage and advantages.
- No web version - Recently, infoCDB have been planning to build an application for Android users. While this would improve the experience of phone based businesses, it will be problematic for firms with their foundations in web based portals.
- Expense- For the same assortment of features, there are softwares that are more economical for firms.
Conclusion -
InfoCDB makes it easy for the users to monitor every minute interaction that any organ of the business has with the prospective customer base. This helps in the better and more economical regulation of the team’s performance. Tracking of opportunity stages, meetings and sales calls are made possible by the CRM. This augments the functioning of any firm. Additionally this provides a better insight into the sales performance and glitches in the network.
The main advantage of this software is the sheer speed of operations. The information can be quickly read and analysed to evolve the marketing strategy while improving the conversion percentage of leads. Once the planning committee is able to understand the audience interaction with the business across a variety of platforms including promotional ones, it becomes easier to identify user experience issues.
Hence, it is a one-stop solution to help deliver an impactful and profound customer experience.