Overview:
Relenta guides other online platforms to boost their sales, and marketing styles. The tools this company offers work as a pushing factor for those who need it. The chatter on the grapevine says CRM is dead. Marketing gurus have declared it to be an outdated tool. Customer Relationship Management, CRM, is a marketing tool often used by businesses. This helps in building and maintaining better bonds with clients. People in the marketing business have concurred that businesses are losing customers due to their CRM-centric approach. Its place has been taken by more advanced software. It is known as CIM or customer interaction management. CIM refers to enterprise software that helps keep track of interactions between the business and its customers. This helps in better customer service and follow-ups. A CIM-centric business can easily build a loyal customer base because the customer is made to feel important. One such company is Relenta. With its affordable set of tools, Relenta helps businesses provide premium customer services. This helps businesses to stand out in a competitive market.
About Relenta:
Relenta was started in 2005 and its first paying customer signed up in 2006. Ever since Relenta has made waves in the corporate world and their work speaks for itself. Today thousands of businesses from all around the world avail of Relenta’s services. The simple formula that Relenta uses is “Email+CRM= CIM”. It has been instrumental in turning the lives around of so many business owners in the last decade. The main goal of Relenta is to eliminate wasted effort by increasing efficiency. This in turn helps in regulating the business workflow and maximises revenue. Think of Relenta as a personal secretary who can carry out many tasks. These include email marketing, contact managing, CRM, calendar, etc. The official website of Relenta has a “demo” tab that gives a detailed run-through of how to use their state-of-the-art tools. It helps in maximising the potential of any business and taking it to the next level. The affordable payment plan for Relenta makes it a boon for all small-scale businesses worldwide. This is backed up by thousands of testimonies of satisfied and happy Relenta customers from all around the world. Relenta provides quick access to high-powered tools like automation, reminders, alerts, and analytics to optimise the business's productivity. Relenta provides help with marketing for the business through CIM with automation thus, facilitating smarter marketing decisions. A CIM- driven company, Relenta provides people with easily accessible tools. These help in building long-lasting relations with the customers. Relenta can help by inculcating a loyal customer base that always comes back and spends more money on the business. Relenta does not believe in using old-school methods like email to market a business. Instead, they created a range of high-end tools to help the business perform its best with minimum effort. It is Relenta’s different approach that sets them apart in the market.
Company Services:
- Email-Based Contact Management: Relenta provides a full and instant view of each customer relationship. It is a three-sixty-degree view through the Contact Timeline. This is where all the emails as well as interactions get assigned. The assignment is always automated. This enables team members to nurture long-lasting bonds. This tool helps in lead management, personalised email templates, etc. It also enables the automatic recording of conversion history. Lastly, it also helps by pulling contact data from the inbox directly.
- Sales and Marketing Automation: this tool helps a business to sell its product faster and better. It helps in generating and following new leads as well. With this tool, one can convert mere conversations into lucrative opportunities. It enables the team to form a network by making new connections. This helps in building productive symbiotic relationships with market counterparts. As a result, the business closes more deals and earns more profits. Creative mail merge, email campaigns, email tracking, and deals management are some of the sub-features.
- Personalised Customer Experience: this tool enables even small business teams to cater to big-time clients. It does so through top-notch automated customer service. Some sub-features include shared inbox, task delegation, delayed response scheduling, multiple identities, and so on. Automated email marketing provided templates that attract leads. These tools can make the customer feel at home and well taken care of by the business.
- Accelerated Productivity: businesses can cut down on the efforts made while transferring information from one app to another. The inbox itself generates a to-do list to help control workload. One can schedule customer follow-ups, and turn any email or task into an agenda. It also helps with calendar management, storing, sharing, and transporting business data. It includes sub-features like one-click zone, notes, reminders, tags, archives, etc. It helps in getting things done.
- The Power of Collaboration: it is instrumental in getting all members of the team involved. Members are active every step of the way in the decision-making process. Relenta helps to empower each individual on the team to put forward ideas and make an effort. It promotes collaboration among employees and builds team spirit. Members engage in solving complex customer-related issues. This is facilitated by instant access to business data like customer history, follow-up, etc. This data is stored in a common inbox accessible to all employees.
Pros:
- Technologically advanced tools that are easy to understand and use.
- The company offers a customer-centric approach. This enables most platforms to build better bonds with the client.
- Affordable for both small-scale and large-scale businesses.
- Relenta promotes collaboration amongst employees which builds team spirit.
- It empowers and encourages employees to indulge in problem-solving and active engagement with customers.
- The better potential is reached with an insight generated through competition. This enables companies to assess their current workflow and make changes.
- Several customer testimonies are available to prove Relanta’s competence.
- A one-of-a-kind company that specialises in CIM.
Cons:
- It is way too reliant on technological devices.
- Storing data in a shared inbox makes it susceptible to misuse.
- Reduces incentives for real-life employees. This is done through less credibility given to human brains. As most tasks are taken over by automated tools. The accountability and human holds are reduced.
- Relenta does not have a CRM-centric approach which is very important for some businesses.
Conclusion:
Relenta brings in novel features, and solutions to help online businesses reach their goals. Relenta has time and time again proven itself to be a true blessing for any small-scale business. This is proven by the thousands of testimonies from satisfied customers. With its easy-to-use tools and technologically advanced systems, Relenta can help people set their business apart from their market counterparts. Making their services easily accessible and affordable to small-scale businesses, Relenta can be the answer to the prayers and can truly be instrumental in taking the business to the next level. Visit the official Relenta website and book a demo session. This will help people gauge and envision how Relenta can be of service to the business. Relenta is helping usher in the new dawn of the world of CIM. Most businesses would soon shift to CIM systems, so go and run along the workflow with Relenta.