Overview:
As the name suggests, the company builds and provides business solutions powerfully. It is not only a CRM but an end-to-end customer engagement platform. Service management, employee management, account management or sales management or onboarding, is well equipped to dwell as a solution in all aspects with the interactive tools which are designed and incorporated into the software. This software is scalable and fast for the automation of contact centre administration, lead management, digital marketing enterprise mobility etc. It has interactive AI-powered chatbots, predictive analysis and claims processing. The company delivers high-performance, highly valuable and scalable workaround in the arena of customer relationship management. With the company, there is a good scope for digital transformation as they have tech experts in CRM, AI and automation technologies. Simple CRM has vast coverage of business solutions and helps the business to develop strong, firm, enhanced and improved customer engagement gearing up reliability and flexibility. This software can be used Saas i.e software as a service or you can install it on a private cloud or go-on-premise.
About the Company:
This Singapore-based software company got properly established in 2014 after continuous hard work, experience and improvement with the help of a highly knowledgeable and experienced team. This took 15 years of global experience in the Enterprise Software industry. The agenda was to deliver robust and cost-effective solutions in the CRM space to assist organisations to strengthen their customer relationships. Their hard work paid off and in the next year of onboarding i.e 2015, Simple CRM launched and deployed to one of the renowned and leading financial broking firms in India. The Company was established as Indian Subsidiary SimpleWorks Solutions Pvt Ltd. Since then, Simple CRM has signed contracts with many major companies like Karvy Digiconnect, IBM, ConneQT etc. They were expanding and growing customers from the fields of education, manufacturing, real estate, insurance etc. Simple CRM has gained much recognition since then in many international markets as they rolled out other services like chatbots, intelligent automation Solutions, eKYC Solutions etc. They extended their Indian connections with their presence with Development Centres at Hyderabad, and Nagpur and Sales and Support presence in Mumbai and Delhi.
Simple CRM has application-based solutions for Sales, Service Excellence and AI and automation. Sales CRM is a tool to build a strong base to regulate sales operations and manage the quality of sales. This is necessary to understand potential areas to be improved for better sales performance and outcome. Critical CRMs manage customers', contacts, projects and task to build strong customer relationships to boost reliability and security.
Simple CRM also provides customer support automation to help customers frequently and efficiently avoid latency and make them experience a hassle-free environment. It not only optimises sales but also boosts customer service operations. CRM helps you nurture potential customers and improves relations. Simple CRM has been the best choice as a solution for this purpose for most renowned organisations and institutions. We will see the services ahead.
Company Services:
Simple CRM has many services incorporated in a single bundle to help the business by providing a solution for their customer and sale management along with automated customer support.
- Sales and Marketing:
It could scale the businesses and with the comprehension and correct CRM usage, sale productivity could be increased by 30% along with the forecast accuracy increase of 40%. With the mess of Excel spreadsheets, emails and activating Sales which was the previous method of customer and Sale management, CRMs are the safe, reliable, flexible, scalable and fast method which is also hassle-free and easy to use. It has another add-on feature of ticketing and complaint registration.
- eKYC:
The Simple CRM has a scope in banking fields where users can now do eKYC via this app. So we must say that it is not only the banking fields but also the citizens that do not travel unnecessarily to the bank. With the eKYC feature, banks can now have their customer's documents and get them verified by both the users and documents within a few seconds and that too in a manner.
- Cloud-based marketing platform:
A cloud-based marketing platform has been a need for now and the future. From basic campaign tools to full campaign access that manages the customer's interaction over the platforms like social media, web channels and communication platforms to market the product and get more user interaction. Great Marketing Solutions help businesses channelise, optimise and improve their techniques and content based on campaign analysis. These could help personalise and target the market for potential and better output.
- Customer Support Automation or Omni Channel 360 view:
This refers to the quick and continuous Support to the users to access the Simple CRM hassle-free and without interruption. Customer support is an essential part to help users with the barriers they face with the software to avoid delays and latencies.
- Chatbots:
Abled chatbots can answer and recognise the query of the users and could provide an automated answer based on the question or else they can categorise the query or the user to help both the user and the business. This has been the first interaction of the user which is capable of providing potential workarounds.
- Analytics and Reports:
With the analysis of trends, one can recognise the potential areas to improve and with interactive dashboards of data representation, one can easily understand and grasp the analysis efficiently to work on the areas that require attention.
Pros:
- Usage could be as a Saas.
- This could also be deployed on private clouds like AWS, Azure etc. or as go-on-premise.
- Cost-effective and AI-inbuilt, time effective.
- Accuracy has been the vision with comprehensive CRM.
- Highly scalable and scope in multiple areas like banking, manufacturing etc.
- Automated customer support with chatbots has been a great advantage.
Cons:
- It is high maintenance.
- Hardware requirements and compatibility issues.
- Notifications are rules-based so you might miss an important notification.
- Comprehension and functionalities for the startup and laymen business are included.
- Hands-on is very much required due to complexities.
- Ticketing catalogues and priorities are not necessarily determined by the end user.
Conclusion:
This has been an advanced level of software and can be used for advanced business with high audiences and management. For start-ups, it might be the best solution to generate revenue but on the other hand, it might require a lot of o stand to its level. This Software has been renowned and used by multinational firms hence, chances are this might affect the price in future to inflate.